Set Up Paid Search Campaigns

Paid search can be intimidating to some people and others could have had bad experiences with it in the past. Paid search can actually be quite profitable if your campaigns are set up correctly to meet your business objectives. We have helped many clients optimize their campaigns to get better results for their intended budget spend. 

Business Objectives

First, we figure out what your business objectives are. Then, we take a look at your past account, if you have one, and see where we can optimize it to meet your objectives. If you do not have a previous account, don't worry we will do all the work to set up new campaigns and manage them each month!

Target Audience

We then set up your campaigns to reach a targeted audience based on cities, states, postal codes, or even a radius around your location! We can even block the ads from coming up in certain cities in your region if you want to avoid areas not part of your intended target audience.

Build Keyword Lists

To set up a campaign, we will build a list of keywords that match the product or services you offer that we want to come up in search. Then, we build a list of negative keywords to make sure your ads do not appear on search results relating to searches not applicable to your business. This is a critical step that is often overlooked, but it will significantly decrease ad spend on irrelevant traffic. 

Group Keywords into Ad Groups

There are many keywords that go into a campaign for your business. We take the time to make sure that each keyword is matched with the right ad and landing page to provide your future customer with the best possible experience. Over time, as we manage these keywords in their groupings, we optimize them to get you the best possible results.

Create Landing Pages

To get the best conversions, it is necessary to have good landing pages from these ads. We can create landing pages for your website, or work with your web admin to set them up. As the campaign progresses, we will want to continually tweak the landing page to get the best conversion rate. Sometimes even the smallest adjustment can bring in more conversions. 

Take the Next Step

If you are ready to increase your revenue for your business, and want someone to take care of your account for you then you have come to the right place. We manage your account for optimal results and continually strive to lower the cost per acquisition of a purchase or lead.

Case Studies on Past Campaigns

Want to see how well we have performed in the past? Check out these case studies for two different industries to see how we did.