Secure HVAC Customer Leads With Google Ads

Tired of wasting your funds on Google Ads campaigns that don’t yield satisfactory returns?

Been let down by past agencies delivering underwhelming results? Look no further!

We specialize in creating highly efficient Google Ads for HVAC installation businesses. With our years of experience and inventive techniques, we’ve fueled the success of these companies. Our strategy guarantees impressive outcomes in a short time frame.

How to we create high performing Google Ads campaigns?

We’ve carefully selected a strong list of keywords renowned for their remarkable cost-per-conversion rates. Furthermore, we’ve diligently compiled extensive lists of negative keywords. Drawing on our considerable experience managing Google Ads for local businesses, we apply our know-how to every new account we handle. This approach guarantees first-rate outcomes from the very first month of service!

HVAC Installation Keywords

Through comprehensive testing of a wide array of keywords, we’ve amassed profound understanding of what truly drives conversions. Our campaigns are loaded with several ad groups and meticulously picked keywords, all strategically chosen for optimal performance. By leveraging our expertise, you can experience fruitful results without incurring high costs on hit-and-miss methods. If you choose another Google Ads agency, you might endure months of experimentation to find what works, and even so, it could take them years to significantly reduce your cost per lead.

Negative Keywords for HVAC

Each month, we continually refine your HVAC installation campaign by introducing new negative keywords. These negative keywords are added to a consolidated list shared among all our HVAC industry clients utilizing Google Ads. This practice ensures consistent improvement in each account over time, sparing you from investing in ineffective terms in the future! It’s a win-win situation for all our clients, guaranteeing mutual success over time!

Leads for HVAC Contractors

In the realm of Google Ads, a lead or conversion is defined as a phone call or a form submission, which should not be conflated with actual sales.

Our agency emphasizes the importance of tracking and monitoring conversions. We meticulously record each lead, be it a phone call or a form submission. For this purpose, we utilize call tracking software that seamlessly integrates with Google Ads and Google Analytics, enabling us to effectively track and analyze incoming calls. Furthermore, we use Google Ads tracking code in conjunction with Google Analytics to closely monitor form submissions.

With our comprehensive tracking system in place, we gain valuable insights into the performance of keywords and can precisely determine the cost per lead for your business.

Phone Call Tracking for HVAC Installers

Establishing a robust call tracking system is paramount for accurately assessing the performance of your Google Ads campaign. Without such tracking, fine-tuning your campaign to perfection can be quite challenging for a Google Ads manager. Moreover, simply using a single static phone number for call tracking is inadequate. It’s crucial to utilize a dynamic phone number pool on your website, where each visitor sees a unique number. This strategy allows us to associate each call with the specific keyword that triggered it.

We are firm believers in maintaining transparency and allowing our clients to track the calls generated from their Google Ads campaigns, hence we grant access to a comprehensive dashboard. This dashboard provides a lucid view of the calls you’re receiving. In addition, you’ll receive weekly and monthly emails from the call tracking platform, providing a summary of the total calls and first-time callers.

Landing Pages

The efficacy of custom landing pages significantly influences the cost per lead. That’s why we consistently employ our proven custom landing pages that boast impressive conversion rates. We link these landing pages to your domain using a subdomain such as “quote.your-site.com/HVAC-lp”. If your site operates on WordPress, we seamlessly integrate these landing pages into your website, appearing as “www.your-site.com/HVAC-lp”.

Our landing pages are equipped with intelligent software that monitors user interactions on the page, including mouse movements, clicks, and scroll depth. This valuable data enables us to enhance your landing page’s performance, leading to superior results.

What is the Acquisition Cost for an HVAC Installation Lead?

The cost per lead varies significantly among customers, influenced by a range of factors such as:

• Cost per click

• Time of the year

• Promotional offers

• Guarantees

• Landing page quality

The actual cost per lead hinges on the bidding strategy we implement. It’s challenging to ascertain the precise cost per lead in your region until we’ve executed ads for a few weeks to understand the bidding landscape. In this initial period, we have the opportunity to assess and tweak our bidding methodology as required. Depending on your specific needs and objectives, we can strive to achieve certain cost-per-lead benchmarks or adopt a more aggressive strategy.

What is Google Ads Cost per Lead in the HVAC Industry?

Leads sourced from Google Ads generally surpass those from Facebook in quality. Although the price for a lead from Google Ads may be higher, it typically offers a conversion rate that’s three times superior. However, it’s crucial to remember that the cost per lead can fluctuate depending on factors such as the season, your geographical location, and the current market conditions. Our continuous goal is to strike an optimal balance between increasing lead volume and maintaining a reasonable cost per lead.

What does our management include?

Due to the substantial amount of effort we’ve put into crafting these highly efficient campaigns, we’ll operate your ads via our Google Ads account. This means that you won’t directly own the campaigns. For comparison, consider a scenario where you wouldn’t leave your HVAC installation tools with a client for their future HVAC repair or installation needs.

However, it’s important to mention that, should you qualify, you can avail $500 in free ad credits from Google for a new account. This credit will be usable in our partnership’s second month.

We don’t bind you with a contract. If you decide to discontinue our services, the ad account and any landing pages will remain with us.

All plans include the following:

• Create and optimize a landing page

• Call tracking

• Create and optimize ads

• Create lists of keywords applicable to each service

• Research for competitor names for negative terms

• Manage bidding

• Manage negative keywords

• Analyze performance and optimize campaigns every week!

Bing Ads

Looking to enhance your business’s leads by an additional 20% each month? Depending on your location, the search volume might be sufficient to warrant the use of Bing Ads alongside Google Ads. Keep in mind, this strategy is designed to supplement your existing Google Ads approach, and is not intended to stand alone.

Additional Campaigns

Should you consider expanding your HVAC installation ads with additional campaigns, be aware that this will incur further costs and setup fees. Each campaign necessitates the creation of more landing pages, extensive keyword research, and ongoing management. For more information about these supplementary campaigns, please don’t hesitate to reach out and request further details.

Other Industries We Are Serving

Our main specialization lies in the home service industry where we cater to various professionals, including Pressure Washers, Window Cleaners, Deck Builders, Gutter Cleaners and Christmas Light Installers, Tree Services, and House Cleaners. We are also equipped to help companies specializing in Glass and Windshield Repair, Junk Removal, Fence Companies, Epoxy Garage Floor Coating, and Paver Sealing, providing them with robust support in managing and optimizing their PPC and SEO campaigns and delivering superior results.

Start getting leads from Google Ads Today!

Complete our contact form, providing as much detail as possible. This will enable us to devise the optimal plan for your needs and determine the potential within your specific service area.

Moreover, we can provide estimates on the volume of searches in your vicinity, offering valuable insight into your target market.

We eagerly await your information and look forward to assisting you in the most effective way possible.