Google Ads for Window Cleaning

Google Ads and SEO Company 1

Google Ads for Window Cleaning Companies

Are you fed up with your money vanishing on Google Ads without any awesome results?

Have you had a company try to manage your ads, but the results still didn’t make you smile?

We’ve been taking care of ads for Window Cleaning Businesses since 2016. We’ve put in over $3,000,000 to understand what strategies win and which ones lose.

How do we run Google Ads differently?

We’ve developed an extensive list of effective keywords that provide excellent value for each conversion. Additionally, we’ve compiled lengthy lists of negative keywords to avoid. We implement our PPC Management knowledge to every new account, ensuring outstanding results within the first month of management!

Keywords

We’ve evaluated hundreds of keywords and identified those that lead to conversions. Our campaigns benefit from over 20 distinct ad groups and hundreds of handpicked keywords. We can deliver excellent results without costing you thousands in trial and error. If you were to engage another Google Ads agency, they would need months of testing to discern effective strategies. Moreover, it could take them years to reduce your cost per lead to a manageable level.

Negative Keywords

Each month, we refine your campaign by incorporating more negative keywords into our window cleaning strategies. These negative keywords are added to a master list that’s shared among all our window cleaning clients using Google Ads. This approach ensures that every account progressively improves over time, and you won’t have to pay for those ineffective terms in the future! It’s a mutually beneficial situation for all our clients!

Conversions (Leads)

Definition: A conversion in Google Ads is a phone call or a form. Conversions are also referred to as leads. They are not the same thing as a sale.

When it comes to measuring success, we keep tabs on every lead, be it a phone call or a form submission. We utilize call tracking software that integrates seamlessly with both Google Ads and Google Analytics. For form submissions, we rely on Google Ads tracking code and ensure it’s integrated with Google Analytics too.

Thanks to our meticulous tracking, we can accurately identify which keywords are effective and understand the cost you incur for each lead.

Phone Call Tracking

Call tracking is essential for understanding the effectiveness of your Google Ads campaign. Any Google Ads manager who doesn’t offer this tracking cannot properly optimize your campaign. It’s also vital to avoid using just a single number for tracking your calls. Instead, a dynamic phone number pool should be implemented on your site, swapping numbers based on each visitor. This enables us to identify which call resulted from which keyword.

We provide our clients with access to this dashboard so you can observe which calls are stemming from your Google Ad campaigns. Additionally, you’ll receive weekly and monthly emails from the call tracking platform showing the total number of calls received and the count of first-time calls.

Landing Pages

Custom landing pages significantly impact the cost per lead, so we consistently utilize our tailored landing pages, which have been tested and proven to be effective at converting visitors. We link these landing pages either via a subdomain to your main domain (like: quote.your-site.com/window-cleaning-lp) or integrate them directly into your website if it’s WordPress-based (for instance, www.your-site.com/window-cleaning-lp).

Our landing pages feature built-in software that tracks customer behavior, including mouse movements, clicks, and scroll depth. This insight enables us to fine-tune your page for optimal performance.

What is the cost to acquire a window cleaning lead?

There are a lot of variances of what each customer will pay for a lead. Factors that affect the cost per lead include:

  • Cost per click

  • Season of the year

  • Special offer

  • Guarantees

  • Landing page

Our conversion rate typically fluctuates between 15-25%, averaging around 18%. This means for every 100 clicks, we can generate about 18 leads for you.

The cost per lead largely depends on our bidding strategy. Generally, we aim for position 2, which tends to yield a significant number of leads at an optimal price. If bids are, say, $5.40 each, your average cost per lead would be approximately $30. However, it’s difficult to predict the exact cost in your area until we’ve run ads for a few weeks to understand the bidding landscape better. We can either focus on achieving a specific cost per lead or strive to maintain the position 2 ranking. Most clients tend to prefer the latter strategy.

What is the cost to run a Google Ads campaign?

The average account we’ve audited spends over $100 to secure a lead. But with our strategic management, the typical cost per lead, inclusive of management fees, is usually under $50!

Many of our clients have reported that they convert 40-60% of leads into sales. So, if you’re spending $100 per lead running ads independently or with another agency, and assuming a 50% conversion rate, it would cost you $200 to acquire a customer.

However, with leads generated through our services, the cost of acquiring a customer would be just $100. This lower cost means more profit for you and the ability to invest in more leads!

What is included with our management?

Considering the effort and expertise we’ve put into designing these highly effective campaigns, we manage your ads from our dedicated Google Ads account, and the ownership of the campaigns rests with us. It’s somewhat like how a power washer doesn’t leave their equipment for a customer to use later. On the brighter side, with a new account, Google offers you $500 in free ad credits, which can be used in the second month!

We believe in freedom and flexibility, so we don’t use long-term contracts. If at any point you decide to move on, please note that the ad account and the custom landing pages we’ve created remain under our management.

All plans include the following:

  • Create and optimize landing page per service

    • Typically, we build 1 to 3 pages depending on what you offer

    • Window cleaning

    • Pressure Washing & Roof Cleaning is 1 page (if you offer these services)

    • Gutter cleaning (if you offer this service)

  • Call tracking

  • Create and optimize ads

  • Create lists of keywords applicable to each service

  • Research for competitor names for negative terms

  • Manage bidding

  • Manage negative keywords

  • Analyze performance and optimize campaigns every week!

Bing Ads

Interested in boosting your business leads by an additional 20% each month? Depending on your city, Bing Ads might have the potential for that! Please note, this plan is intended to complement Google Ads and is NOT designed to function as a standalone package.

Additional Campaigns

If you’re considering expanding your campaigns beyond window cleaning and pressure washing, please be aware there will be extra charges and setup fees involved. Each additional campaign necessitates extra landing pages, keyword research, and management. For more specific information on this matter, feel free to reach out to us.

Other Industries We Are Serving

Our main specialization lies in the home service industry where we cater to various professionals, including Pressure Washers, Window Cleaners, Deck Builders, Gutter Cleaners, Gutter Installers, Roof Cleaners and Christmas Light Installers, Tree Services, and House Cleaners. We are also equipped to help companies specializing in Glass and Windshield Repair, Junk Removal, Fence Companies, Epoxy Garage Floor Coating, and Paver Sealing Companies, providing them with robust support in managing and optimizing their PPC and SEO campaigns and delivering superior results.

Ready to have a professional manage your Window Cleaning ads?

We invite you to complete our contact form with as many details as possible. This will enable us to assist you in determining the best plan for your needs and what’s feasible within your service area.

We can also provide estimates on search volume specific to your region to give you a clearer understanding of your local market potential.

Ready To Get More Leads For Your Business?

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