Google Ads for Roof Cleaning

Google Ads and SEO Company 1

Increase Your Client Base With Roof Cleaning Leads Through Google Ads

Feeling drained pouring cash into Google Ads without seeing any rewards?

Ever hired an agency to manage your ads, but ended up with less than stellar outcomes?

Our team has been at the helm of ad campaigns for Roof Cleaning Companies since 2016. Over the years, we’ve invested more than $3,000,000 in refining our strategy to figure out what hits the mark and what misses it.

How do we run Google Ads differently?

We’ve developed a tried-and-true list of keywords that deliver great results at a cost-effective rate. Plus, we’ve compiled an extensive list of negative keywords to avoid. We apply our extensive experience and knowledge in Google Ads Management with each new account we manage. This approach helps us achieve outstanding results within just the first month of service!


We’ve put hundreds of keywords through the wringer to find out what really drives conversions. With 20+ ad groups and hundreds of keywords at our disposal, we can deliver positive results without you having to shell out thousands on trial and error. Hiring a different Google Ads agency might mean months of testing just to learn what works, and even then, it could take them years to reduce your cost per lead. Our expertise lets us bypass all that guesswork.

Negative Keywords

Each month, we boost your campaign by incorporating more negative keywords into our roof cleaning strategies. These negative keywords are added to a master list, shared among all our roof cleaning clients using Google Ads. This means every account continues to improve over time, and you won’t have to pay for ineffective terms in the future! It’s a win-win situation for all our clients!

Conversions (Leads)

Definition: A conversion in Google Ads is a phone call or a form. Conversions are also referred to as leads. They are not the same thing as a sale.

In terms of conversions, we keep tabs on every lead, be it a phone call or a form submission. We utilize call tracking software to monitor all calls, syncing the data with Google Ads and Google Analytics. Form tracking is done using Google Ads tracking code, which is also integrated with Google Analytics.

Our comprehensive tracking system allows us to see which keywords are effective and exactly how much each lead is costing you.

Phone Call Tracking

Tracking calls is key to understanding how well your Google Ads campaign is performing. If your Google Ads manager isn’t providing this kind of tracking, they won’t be able to properly fine-tune your campaign. It’s important not to use just one number to track your calls. Instead, we use a dynamic phone number pool on your site that changes numbers based on each new visitor. This way, we can see which call is connected to which keyword. We offer our clients access to this dashboard so you can see where your calls are coming from within your Google Ad campaigns. Plus, you’ll get weekly and monthly emails from the call tracking platform to show you the total number of calls and first-time calls you’ve received.

Landing Pages

Custom landing pages significantly impact the cost per lead, which is why we always employ our own tested and proven landing pages that we know can drive conversions. We either link our landing pages to your domain via a subdomain (like or directly integrate them into your website if you’re using WordPress (for example, Our landing pages have built-in software that tracks mouse movements, clicks, and scrolling patterns of visitors. This data helps us further optimize your page for better performance.

What is the cost to acquire a roof cleaning lead?

There are a lot of variances of what each customer will pay for a lead. Factors that affect the cost per lead include:

  • Cost per click

  • Season of the year

  • Special offer

  • Guarantees

  • Landing page

Generally, we see a conversion rate between 15-25%, though it often settles around 18%. This means that for every 50 clicks, we can generate about 9 leads for you.

The cost per lead depends on our bid amount. Typically, we aim for position 2, as it yields a good quantity of leads at the best price. It’s tough to predict the exact cost in your area until we’ve run ads for a few weeks to get a feel for the bid landscape. We can focus on meeting a specific cost-per-lead goal, or we can aim for consistently achieving position 2. Most of our clients prefer the position 2 strategy.

What is included with our management?

Due to the amount of time we have invested into creating these high converting campaigns, we will run your ads from our own Google Ads account and you will not own the campaigns. It would be similar to how you would not leave behind your power washing equipment to allow a client to use to wash their house later. (You will get $500 of free ad credits from Google with a new account! It applies in the 2nd month)

We do not lock you into a contract. If you choose to leave, the ad account and landing page(s) stay with us.

All plans include the following:

  • Create and optimize landing page per service

    • Typically, we build 1 to 3 pages depending on what you offer

    • Roof Cleaning & Pressure Washing is 1 page

    • Window cleaning (if you offer this service)

    • Gutter cleaning (if you offer this service)

  • Call tracking

  • Create and optimize ads

  • Create lists of keywords applicable to each service

  • Research for competitor names for negative terms

  • Manage bidding

  • Manage negative keywords

  • Analyze performance and optimize campaigns every week!

Bing Ads

Looking to add another 20% of leads a month to your business? Depending on the city there might be enough searches for Bing Ads! This plan is ONLY in addition to Google Ads. This is not a stand-alone package.

Additional Campaigns

If you’re interested in incorporating more campaigns beyond roof cleaning and pressure washing, please note that there’ll be extra costs and setup fees. Each campaign demands more landing pages, keyword research, and management. If you’d like more information about this, feel free to ask.

Other Industries We Are Serving

Our main specialization lies in the home service industry where we cater to various professionals, including Pressure Washers, Window Cleaners, Deck Builders, Gutter Cleaners, Gutter Cleaners, Gutter Installers and Christmas Light Installers, Tree Services, and House Cleaners. We are also equipped to help companies specializing in Glass and Windshield Repair, Junk Removal, Fence Companies, Epoxy Garage Floor Coating, and Paver Sealing Companies, providing them with robust support in managing and optimizing their PPC and SEO campaigns and delivering superior results.

Ready to have a professional manage your Roof Cleaning ads?

Fill out our contact form with as much info as possible. We can help you figure out which plan will work for you and what is possible for your service area.

We can run estimates on search volume from your area to give you an idea of what your area looks like.

Ready To Get More Leads For Your Business?

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