Google Ads for Fence Companies

Google Ads and SEO Company 1

Build Up Your Fence Leads with Google Ads

Are you dissatisfied with your Google Ads campaigns not bringing in the results you’re after?

Ever hired agencies and not gotten the results you were desiring? Look no further!

We specialize in running phenomenally successful ads for Fence Builders and have rocketed a Fence and Deck company from $1 Million to $10 Million annually in just five years. Our refined processes ensure incredible results in a remarkably short amount of time.

What makes our Google Ads campaigns unique?

We have handpicked a potent list of keywords that yield exceptional cost-per-conversion rates. Moreover, we’ve assembled extensive lists of negative keywords through diligent effort. Leveraging our wide-ranging experience in managing Google Ads for local businesses, we apply our proficiency to each new account, ensuring impressive outcomes within the first month of management!

Fencing Keywords

After comprehensive testing of numerous keywords, we’ve gleaned a deep understanding of what truly drives conversions. Our campaigns feature multiple ad groups and carefully picked keywords, strategically selected for maximum impact. With our expertise, you can realize excellent results without having to invest large amounts in costly trial and error. Engaging another Google Ads agency would necessitate months of testing to find effective strategies, and even then, it could take years for them to substantially lower your cost per lead.

Negative Keywords for Fences

Each month, we continually refine your fence-building campaign by integrating new negative keywords. These negative keywords are appended to a shared master list utilized by all our clients in the fencing industry who run Google Ads. This way, every account experiences notable enhancement over time, and you don’t have to allocate additional resources to those specific terms in the future! It’s a mutually beneficial arrangement for all our clients, ensuring collective success in the long haul!

Leads for Fencing Contractors

In Google Ads, a lead or conversion refers to a phone call or a form submission. It’s essential to understand that leads or conversions are different from actual sales.

Our agency places significant focus on tracking and monitoring conversions. We meticulously document every lead, whether it’s a phone call or a form submission. To do this, we employ phone call-tracking software that integrates seamlessly with Google Ads and Google Analytics. This allows us to effectively track and scrutinize incoming calls. Furthermore, we incorporate Google Ads tracking code and synchronize it with Google Analytics to closely observe form submissions.

With our extensive tracking system, we gather critical insights into keyword performance and accurately calculate the cost per lead for your business.

Phone Call Tracking for Fence Builders

Implementing efficient call tracking is critical for accurately evaluating the efficacy of your Google Ads campaign. Without this tracking capability, a Google Ads manager would struggle to optimize your campaign effectively. Moreover, depending solely on a single static phone number for call tracking is inadequate. It is vital to have a dynamic phone number pool on your website, where each visitor sees a different phone number. This strategy lets us precisely link each call to the specific keyword that triggered it.

To maintain transparency and allow our clients to monitor the calls generated from their Google Ad campaigns, we provide access to a comprehensive dashboard. This dashboard provides insightful details about the calls received. In addition, you will receive regular weekly and monthly emails from the call tracking platform, providing thorough information on the total number of calls received and the number of first-time callers.

Landing Pages

The impact of custom landing pages on the cost per lead is significant, and that’s why we consistently utilize our tried and tested custom landing pages that convert effectively. To link these landing pages to your domain, we use a subdomain structure like “quote.your-site.com/fence-company-lp”. If you have a WordPress website, we can effortlessly integrate the landing pages directly into your site, such as “www.your-site.com/fence-company-lp”.

Our landing pages use advanced software that tracks user behavior, including mouse movements, clicks, and scrolling depth. This valuable data helps us optimize your landing page performance, leading to superior results.

What is the cost to get leads from Google Ads for a Fence Company?

The cost each customer will pay for a lead varies significantly. Factors that affect the cost per lead include:

  • Cost per click

  • Season of the year

  • Special offer

  • Guarantees

  • Landing page

Typically, our conversion rate ranges anywhere from 8-12%. This means for every 100 clicks we can get you 8-12 leads.

The cost per lead depends on the bidding strategy we employ. It is challenging to determine the exact cost per lead in your area until we have run ads for a few weeks to gauge the bidding landscape. During this time, we can assess and adjust the bidding strategy accordingly. We can strive to meet specific cost-per-lead goals or adopt a more aggressive approach, depending on your preferences and objectives.

How much does a lead for Fencing cost on Google Ads?

Leads from Google Ads typically outshine those from Facebook in terms of quality. Even though you might need to invest more for a lead generated via Google Ads, it’s projected to yield a conversion rate that is thrice as high. However, the cost per lead can fluctuate based on several factors such as the season, geographical location, and prevailing market conditions. In certain regions, the typical cost per lead could vary from $50 to $100, and could even dip below this range during specific months. Our persistent aim is to maintain a balance between securing more leads and avoiding undue expenditure per lead.

What is included with our management?

Owing to the significant time we’ve invested in creating these highly effective campaigns, we will be managing your ads through our own Google Ads account. This means that you will not directly own the campaigns. To draw a parallel, it’s akin to a situation where you wouldn’t leave your fence installation tools behind for a client to use in repairing or expanding their fence at a later time.

Nonetheless, it’s worth mentioning that if you’re eligible, you’ll receive $500 of free ad credits from Google with a new account. This credit will apply in the second month of our partnership.

We don’t lock you into a contract. If you choose to leave, the ad account and landing page(s) remain with us.

All plans include the following:

  • Create and optimize a landing page

  • Call tracking

  • Create and optimize ads

  • Create lists of keywords applicable to each service

  • Research for competitor names for negative terms

  • Manage bidding for keywords

  • Manage negative keywords

  • Analyze performance and optimize campaigns every week!

Bing Ads

Interested in increasing your business’s leads by an additional 20% per month? Depending on the city, there might be enough search volume to consider using Bing Ads alongside Google Ads. It’s important to note that this plan is designed to complement your existing Google Ads strategy and isn’t a standalone package.

Additional Campaigns

If you’d like to include additional campaigns besides fencing leads, please note that there will be extra charges and setup fees. Each campaign requires the creation of additional landing pages, thorough keyword research, and ongoing management. If you want more information about these additional campaigns, please don’t hesitate to get in touch and ask for more details.

Other Industries We Are Serving

Our main specialization lies in the home service industry where we cater to various professionals, including Pressure Washers, Window Cleaners, Deck Builders, Gutter Cleaners, and Christmas Light Installers, Tree Services, and House Cleaners. We are also equipped to help companies specializing in Glass and Windshield Repair, Junk Removal, Fence Companies, Epoxy Garage Floor Coating, and Paver Sealing Companies, providing them with robust support in managing and optimizing their PPC and SEO campaigns and delivering superior results.

Eager to have an expert generate leads for you via Google Ads?

We invite you to fill out our contact form, supplying as much detail as you can. This allows us to aid you in identifying the most fitting strategy and evaluating the possibilities within your specific service vicinity.

Furthermore, we can provide estimates on the search demand in your area, offering you valuable knowledge of the market environment you’re venturing into.

We eagerly anticipate your submission and are committed to assisting you in the most effective manner possible.

Ready To Get More Leads For Your Business?

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