Local Business SEO

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SEO for Local Businesses is a Must

Whether you own a brick-and-mortar in the heart of the city, a physical office location or operate out of your home office, you can benefit from implementing local business SEO tactics. Using this as part of your local business SEO strategy helps your business get seen by people who are already looking for your products or services in your geographical area. These searches are from people that are most likely “ready-to-buy”, as they are the ones seeking out companies to buy from! What business doesn’t want that?

However, in order to be a contender for these ready-to-buy customers, your business has to show up in search results! The way to do this is to have a local business SEO strategy implemented for your business marketing AND be consistent as SEO is a long-term strategy.

What is Local Business SEO?

Local business SEO is meant to increase search visibility for businesses that have a local business customer base. This strategy is designed to promote or advertise your business to people that live or are active in your geographical region. It’s not necessarily for just brick-and-mortar stores where customers can physically visit the office, it’s also a good method to include in strategies for businesses that provide services on-site – such as, roof cleaning, pressure washing, power washing, window cleaning, etc.

Local business SEO strategies are grounded in practices of optimizing the local businesses for location-based keywords – i.e. “Roof Cleaning in Toledo” or “Power Washing in Baltimore”. If you provide service for a specific geographical area, it’s important to practice local business SEO because:

  • 46% of all Google searches are geared towards local searches

  • 29% of all Google Search Engine Results Pages (SERP) have the local 3-pack (maps)

  • 72% of local searchers visited a business within 5 miles

  • 88% of searches for a local business on a mobile device ends up visiting or calling the business within 24 hours

Who is Local Business SEO services for?

If you have a business and want to increase service or product sales by getting more customers, local business SEO is for you. If you know anything about search engine results, you’ll know that your business has multiple opportunities to show up on the 1st page of results:

  1. Paid Ad results

  2. Google Local 3-Pack

  3. Organic Results Listings

Local business SEO services are good for those businesses that:

  • Provide service to their community in a specific geographical area

  • Have a brick-and-mortar location that customers can visit

  • Operate out of a home office or more publicly located office

At Creatively Innovative, we specialize in local business SEO for home-service based businesses that provide services such as:

When determining local keywords to use, we’ll work with you to figure out which areas and services you want to promote.

Hiring a Professional Marketer

Google changes its algorithm many times a year. According to Moz, a top resource for digital marketing practices, Google makes thousands of changes. In fact it was reported that 3,234 updates were made in 2018. With this factor, it’s time consuming and requires deep knowledge of SEO practices for professional marketers to navigate – which, makes it a full time job that most other business owners simply don’t have the time for!

If you are service-based, using the combination of “keyword + city” is a common practice. Essentially, the keyword research is done to get a list of keywords that your potential customers will use to find your business. These keywords have to be directly related to your business AND have search volume, meaning that people have to already be searching for businesses with these keywords. A professional local business SEO agency has the tools to properly do this research and know which ones would make a good starting point in optimizing your online assets.


Local Business SEO Ranking Factors

The #1 ranking factor for getting your business ranked on Google map pack is your Google My Business Profile. Google My Business signals account for roughly 25% of ranking factors; other factors include:

  • On-page (Website structure and content)

  • Back links (Links from relevant articles around the web)

  • Social (Sites set up for your business)

  • Online reviews (Google, Facebook, Yelp, etc)

  • Citations (Consistent name, address, and phone number on online directories)

Optimizing Google My Business Profile

Did you notice that when you make a search query in Google for a service-based business, the results show 3 businesses on the Google Map results? This is called the Google Local 3-Pack. A great majority of potential customer clicks go to these top 3 listings on the page! For this reason, businesses fight for a spot in the local 3 pack – by implementing a local business SEO strategy.

When optimizing your Google My Business Profile, it is important to be consistent with the information put on the profile. That means everything should match the information on your website and other directory listings (like Yelp, Bing, Yellow Pages, etc), down to the way your business name, address and phone number is listed. Consistency lets Google know that you have a legitimate business, which makes Google “trust” your listing/website.

Other factors that play an important role in ranking is to get as many positive reviews as you can. Not only does getting the reviews help add more content to your profile and legitimize the business operation, but if you reply to all customer reviews, it also shows Google that you’re running a good business and care about the customers’ feedback.

On-Page Optimization for Local Businesses

Another method used in local business SEO ranking strategies is to create unique content for your website. This includes writing service description pages for your website using local keywords. With proper on-page SEO, we can help you rank in the local organic results and help push your Google By Business up in the Google map pack!

Having on-page optimized content helps your business rank increase – your website can actually show up in multiple spots on Google SERPs! Every optimized service page can be its own search result! Along with creating unique, keyword optimized content for your website, we also include link building tactics to help even more!

Working with Creatively Innovative

The tactics listed above are a long-term organic, local business SEO strategy. We recommend implementing local business SEO with our other service – Google Paid Ads management. When these works together, you’re allowing your business to have increased visibility and in turn, will give you more opportunities to grow your customer leads.

To summarize, these are the direct benefits of SEO for Local Businesses:

  1. Potential customers will find your business in organic searches

  2. Customers may also find your business on Google maps

  3. There’s opportunity for your business to show up before your competitors

  4. A high-ranking listing can create trust & authority in your area

  5. If implemented right and consistently, it’s a long-term strategy that’s sustainable

We work with hundreds of clients in the home-based service industry in 3 countries and over 30 states, getting our clients a combined 35,000+ leads through Google Ads, Local Business SEO and other marketing services that we offer. It would be our pleasure to help your business gain more leads this year too!

Ready To Get More Leads For Your Business?

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