Local Business Facebook Ads

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Local Business Facebook Ads Marketing Strategy

All businesses carry the responsibility of keeping the business afloat, and moreover, to make sure the business grows. The best way to do this is to invest in a marketing strategy that works for the business. As business owners, marketing is only one of many, many tasks that make a business operate successfully. That’s why there are marketing agencies, like Creatively Innovative, that can take this part of operations off of your plate.

One of the most effective forms of digital marketing these days is through paid Facebook advertising. There are over 2.2 billion active users on Facebook every day – no wonder it’s a good spot for advertising! Unfortunately, over half of the business owners who run their own Facebook ad campaigns feel like they are wasting money because they aren’t getting the results they want. Having a pool of potential customers out there and not being able to reach them can feel like a great failure for the business.

At Creatively Innovative, one of our specialty services is in managing local business Facebook ads – specifically, we manage local business Facebook ads for home-based service businesses.

How Do Local Business Facebook Ads Work?

Whether you have a Fortune500 company or a small business with no employees, you can have Facebook advertising as part of your marketing plan. Additionally, no matter the size of your business, you can start out with a budget that works for you! When creating a Facebook campaign, it’s important to make sure your goals are clear so that success can be measured quantitatively.

Facebook Ads, unlike Google Ads, help your business reach your ideal target audiences who are more likely to be interested in purchasing your product/service. Your ad can show up in front of your target audience in different places on Facebook/Instagram without the person actually making a direct search for your service/product.

Depending on your goal for your local business Facebook ads, a successful campaign can be measured with the following KPIs (Key Performance Indicators):

  • Audience Growth & Profile

  • Audience Engagement

  • Content Reach

  • Conversions/Leads

  • Reviews/Feedback

Local business Facebook ads are served to people, based on your chosen audience input for:

  • User activity

  • Demographic

  • Geographic location

  • Profile information

  • Devices

  • Interests

A target audience can look something like this: Men & Women, aged 35-50, living in Tampa, FL, and have interests in home improvement projects, home renovation, fixer-uppers, etc.

When the ad campaigns are set up correctly, Facebook will then take this information to show up on people’s feeds. Our marketing experts monitor these campaigns regularly and make adjustments to the settings to get better results over time, as we learn what works for your business and what doesn’t. For some businesses of the same type, one may find that men aged 35+ are more likely to reach out and another business of the same time may find that both men and women aged 35+ are equally reactive to the ads.

Once we learn what works for your specific company and are able to confirm your best target audience, you’ll be able to see new leads coming in. Keep in mind, the purpose of gaining leads is to bring interested people to your doorstep, it is still your responsibility to provide the customer service and close the sale!

What types of Businesses can Benefit from Facebook Ads?

Local business Facebook ads can take a lot of work, as the goal is to show the right visual image/video to the right person at the right time. As long as the business has a goal to achieve growth in some manner, be it sales or customer awareness, it can benefit from local business Facebook ads.

Home-service businesses can absolutely benefit from having local business Facebook ads too. You have a service to sell, to your local community, and have a typical customer type. These 3 things put together will give you the ability to have a campaign built that will potentially reach people whom you’ve never had contact with.

Professional Facebook Ads Management

Having an expert manage your local business Facebook ads, means having someone understand your business goals, your target audience, and being able to reach them with branded creative visuals – all while staying within your budget.

  • Know your business goal – This is the reason you’re creating the local business Facebook ads.

  • Know who you want to reach – Having a better understanding of who your typical customers are will allow you to have these ads show up for people who have a higher likelihood of purchasing from you. This will also help bring cost per lead down in the long run.

  • Have a firm ads budget – Knowing your budget for each campaign will help with setting up correctly from the get-go.

  • Branded creatives – These are the visual parts of the ad that will attract the viewers to stop and find out what your ad is about. When it’s branded with your company features, people will start to recognize your brand the more they see your ads over time.

It’s important to know these things before even creating a Facebook ad campaign. When you know what your business goals are, it’s easier to transfer that goal to your Facebook ad campaign. Creatively Innovative will then take your goals and configure it to translate properly in Facebook ads manager – creating you an audience that will most likely be reactive to your ads and as an end result, it may bring you more leads/sales, simply by showing the right ad, to the right person, at the right time.

Working with Creatively Innovative

At Creatively Innovative, we have a range of digital marketing services to offer and we specialize in working with the home-based service industry. Along with management for Facebook ad campaigns, we also have worked with hundreds of businesses to manage their Google Ads and SEO. Cumulatively, we’ve been able to bring our customers over 35,000 leads and more than $10 million in revenue. Having clients in 3 countries and 30+ states, we have strong understanding of the differing demographics from region to region which helps us build the right audiences for you!

Ready To Get More Leads For Your Business?

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